The booming development of technologies has led to an increase in the number of sales channels (e-commerce, m-commerce, drive-ins, etc.).
The challenge facing brands is to bring these different channels together to offer consumers a seamless purchasing experience, and meet the growing demands of sustainability.
25%
The e-commerce penetration rate is expected to increase from 15% in 2021 to 25% in 2025
MarketWatch, 2021
83%
of consumers think the future of shopping is hybrid
Keyrus, 2022
68%
of consumers say they want to switch over to Made in France
Fevad, 2022
Digital transformation in the retail industry, coupled with profound changes in consumer behaviour, is offering new opportunities:
How do you take advantage of digitalised and constantly growing data?
The challenge is to centralise data streams, get them to talk to each other, improve customer knowledge, act in real time, and finally to deliver the best customer experience to enhance satisfaction.
Brand transparency is more important than ever to gain consumer trust and loyalty. Beyond the considerations of manufacturing and traceability, brands must adapt to new consumer patterns: second-hand, rental, reparability, Made in France, local, recycling, etc.
The digitalisation of processes and certain time-consuming tasks allows salespeople to play a central role in customer relationships: they can therefore concentrate on value-added advisory tasks, such as merchandising, in order to develop sales.
The challenge: Managing merchandising to homogenise the in-store offering and increase sales.
The Solutions: Visiativ Merchandising, Visiativ Store Intelligence Planning
Benefits: Homogenising merchandising practices between HQ and the field, productivity gains
Visiativ Innovation Engine is a unique and innovative approach to enable SMEs and SMBs to identify their performance levers, co-construct their digital transformation roadmap, and deploy proven solutions while sharing experience and know-how.
For over 35 years, Visiativ has been helping SMEs to accelerate their innovation, improve their competitive edge, and meet their sustainable development commitments. We are the trusted advisor, with a real ability to deploy solutions, in a collaborative economy of shared experience.
