Automotive

Understanding global market innovations and trends

Digitalisation in the automotive industry is not a new phenomenon and has intensified in recent years as customer expectations grow and become more demanding.Manufacturers need to respond to the technological complexity of today’s vehicles and keep up with changes in new connected market trends. 

In-house teams working with their international counterparts to design the vehicles of tomorrow are using connected tools. Automotive design software solutions are becoming increasingly powerful.  Sharing and easy access to technical information is essential for hassle-free project deployment and to pool skills, improve internal communication and curb errors. 

Digitalising the car purchasing journey

To keep up with competition, manufacturers need to stand out and be visible. Automotive marketing is thus moving strongly towards digitalisation. Car sales can be multiplied by 3 using the internet channel. Keeping a high profile, communicating about your offering and showcasing your fleet are factors that give a new dimension to dealerships/garages and empower you to reach a young and connected target audience. Providing a reliable and consistent customer journey/experience promotes customer engagement.   

Streamlining design and production exchanges 

Digitalising tools onto a single platform clarifies information exchange and enables your teams to save time. Knowledge is shared, access to information is simple and fast for the entire project team. Mechanical design files are centralised in a single location and are visible to employees. This represents a true comfort for inter-team collaboration. 

Technology and the cloud for a new mobility experience

While the carmakers use their historical technical knowledge to design vehicles, they also rely on advanced technological tools such as digitisation, digital twins, simulation, artificial intelligence, data management, etc. The tools available to engineers are constantly evolving to facilitate and push back certain limits of human knowledge. The digital twin is one of the vehicle design tools that the industry can no longer do without. Using a digital twin, different departments can dialogue and share information easily in real time via a secure cloud. In addition, today’s tools are so powerful that engineers have a quasi-real view of their design.