Marketing, Sales and Customer Service

With Visiativ, you can be sure your customers get an omnichannel experience

Digitalising your customer relations to develop satisfaction and loyalty

Marketing, Sales, Customer Service Managers, etc. You share a common goal: customer satisfaction! No matter what channel is used (point-of-sale, web, mobile app, sales force, etc.)

Satisfying your customers lets you build loyalty, increase sales and reduce costs.

25%

The e-commerce penetration rate is expected to increase from 15% in 2021 to 25% in 2025

71%

Today, customers expect high quality, fluid and personalised experiences above and beyond the purchase

70%

Companies use a customer relationship management solution

Sources: MarketWatch, 2021 – Accenture Strategy – Easiware, 2021

Your challenges

Facilitating convergence of your customers’ data

In a world where the omnichannel experience is the new normal, the principal challenge is to be able to centralise and aggregate data from different sources. Once its has been centralised, customers and distributors can easily find the information they need, regardless of the channel used: product availability, negotiated prices, targeted promotions, loyalty status, after-sales follow-up, and more.

Therefore, it is essential to digitalise all your business tools to facilitate the convergence of your customers’ data, thereby offering them the best customer journey and creating value and loyalty.

Delivering a seamless shopping experience

Digitalisation gives you the means to deliver a seamless omnichannel sales experience, from the business development phase through to customer service and the purchasing itself.

The customer journey can be described as “seamless” if:

The prices displayed are consistent across all the channels;
The marketing and advertising elements are consistent;
Interpersonal communication is consistent, from the telephone sales advisor to the shop assistant;
The customer is recognised, regardless of the contact channel;
The history of interaction with the customer is recorded and accessible, regardless of the channel used;
The customer can choose the delivery or purchase channel of his/her choice.

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The benefits of digitalising the customer experience

Boost your profitability

With your sales channels tightly coupled to your sales management system, get the benefits from seamless data integration to better drive your business: your sales increase and so does your profitability through a seamless omnichannel sales experience.

Your BtoB e-commerce platform is always up to date with the latest information on your customers, products, customised prices, inventories and orders. Make your customers’ and prospects’ journey easy by multiplying the points of contact, so that they can place their orders on several channels.

Increase the efficiency of your field sales force

Make your sales staff’s day-to-day work easier with tablet-based order entry in the field, with or without an Internet connection. Optimise visits and rounds with sales statistics and customer information, facilitate detailed performance analysis using dashboards and develop your brand image.

Build customer loyalty

Simplify your customers’ experience by giving them one-stop access to their dedicated services 24/7, from any terminal (PC, tablet, mobile).

Personalise customer relations with catalogues, price lists and customised offers and engage your customers with turnkey marketing operations (email shots, text messages, satisfaction surveys, competitions, quizzes, etc.).

Reduce your costs

By automating order entry and dialogue with your ERP, optimise your customer visits, develop your e-commerce platform and synchronise your services.

Strengthening customer satisfaction for a successful customer experience

Working alongside SMEs for the past 35 years, we have developed the Visiativ Innovation Platform providing a continuum of services to enhance your customer experience.

Visiativ supports you throughout your transformation and helps you to identify the levers of a successful customer experience, digitalise your customer relations so that they can become a source of satisfaction and revenue, share your experience and discover the best practices in your ecosystem.

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They rely on us

Visiativ Innovation Engine

Visiativ Innovation Engine is a unique and innovative approach to enable SMEs and SMBs to identify their performance levers, co-construct their digital transformation roadmap, and deploy proven solutions while sharing experience and know-how.

For over 35 years, Visiativ has been helping SMEs to accelerate their innovation, improve their competitive edge, and meet their sustainable development commitments. We are the trusted advisor, with a real ability to deploy solutions, in a collaborative economy of shared experience.