Groupe Vertical and Visiativ invest to co-build an omni-channel digital offer intended for industrial SMEs.
Groupe Vertical, a national player on France’s communication market and Visiativ have decided to join forces, on a 50/50 basis, to acquire the 3C-EVOLUTION agency and its NEXTPAGE© PIM solution to create an omni-channel digital offer intended for industrial SMEs.
Industrial manufacturers now market their products via multiple channels (paper catalogues, e-catalogues, e-commerce sites, marketplaces, physical outlets, intermediary distributors, partner platforms, and so on). In response to this strategic need, Groupe Vertical and Visiativ are pooling their expertise with the joint acquisition of the 3C-EVOLUTION agency and its NEXTPAGE© PIM / DAM1 solution. NEXTPAGE© is a Product Information Management (PIM) and Digital Asset Management (DAM) solution used to centralise all product data in a single repository, in connection with the market’s main Content Management Systems and Frameworks to easily feed websites.
This alliance will serve to support the leaders of industrial SMEs in their web and e-Commerce strategies, from the company’s institutional website to its product catalogue. Lots of common customers use the complementarity of the NEXTPAGE© solution with Visiativ’s digital transformation offer (including Fermob, Aldes and Maped).
